My Role
As the designated UI Designer for this initiative, I was entrusted with key creative responsibilities that shaped the visual and functional essence of the website:
1. UI Mockups and Prototypes I developed high-fidelity mockups that formed the backbone of the website's aesthetic and functional structure, presenting a seamless user experience that aligns with Lisney's premium brand identity. By employing a mobile-first approach, each design phase was meticulously planned to ensure optimal navigation and user engagement across devices.
2. Iconography To further enhance the brand's identity, I crafted a unique set of icons exclusively for Lisney. These icons were designed to align with the brand's distinctive tone, providing intuitive and visually coherent navigation elements that enrich the user journey while reinforcing Lisney's professional ethos.
3. Photographic Direction Leveraging my experience in photography, I directed photoshoots across key Lisney properties and offices. This bespoke imagery was essential in capturing Lisney's human and professional qualities, imbuing the website with an authentic sense of place and brand personality. Each photograph was curated to resonate with the values Lisney upholds: expertise, trust, and a warm, human touch.
The Brief
In collaboration with Lisney's leadership, Matrix Internet embarked on an in-depth UX and brand strategy phase to shape a digital experience that would distinguish Lisney within the competitive real estate market. The brief highlighted several core objectives:
A Bold Design Approach Prioritising simplicity and modernity to distinguish Lisney from competitors.
Client-Focused Navigation Creating a fluid and intuitive structure that allows users to access property services and market insights effortlessly.
The Design Process
Matrix Internet adhered to a structured Design Thinking methodology, engaging Lisney's senior team at every stage. This involved:
UX Workshops and Audits Conducted detailed workshops with key stakeholders to define the desired user experience and benchmark design preferences.
Wireframing and Content Strategy Created over 25 wireframes for key landing pages, supplemented by an extensive content strategy tailored to the needs of Lisney's audience.
Iterative Feedback and Development Incorporated stakeholder feedback throughout the design and development stages, ensuring every element was aligned with Lisney's brand vision.
Final Deliverables
1. UI Mockups and Prototypes These designs encapsulate the seamless user experience Lisney envisions, with a strategic focus on simplifying property searches and enabling easy access to essential resources. Each mockup was refined based on user testing and Lisney's unique requirements.
2. Custom Iconography A suite of bespoke icons was designed specifically for Lisney, enhancing navigation and providing clear visual cues throughout the site. Each icon aligns with the brand's tone, reinforcing Lisney's refined yet approachable image.
3. Photographic Direction High-quality imagery was a pivotal aspect of this project. As the photography director, I ensured each shot conveyed Lisney's premium standing in the real estate market, from office environments to luxury properties. These visuals play a critical role in connecting Lisney's brand story to its clients, adding depth to the user experience.
Project Outcome
The redesigned website for Lisney serves as a sophisticated and functional digital asset that strengthens the brand's online presence and aligns with its long-established reputation for excellence. The site's intuitive navigation, custom visuals, and engaging user experience affirm Lisney's place at the forefront of Ireland's property market.